1 // How do designer brands make the most of their money?

 

By selling masses of more accessibly-priced items to the masses

 

2 // How do designer brands create a following or loyalty?

 

By giving off certain ideas and appealing to specific emotions within prospective buyers

 

3 // Explain the triabgle or pyramid theory of building the brand name or designer?

 

There is a "pyramid" divided into three sections from top to bottom; the top section (the point) is the most expensive items the brand sells to the elites, the middle section represents the still-expensive items that are available in store for more people, finally, the bottom section is the less expensive mass product available to to the masses (i.e. sunglasses, wallets, etc.)

 

4 // What happens with the MRI testing?

 

Seeing expensive handbags lit up the portion of Hannah's brain that feeds pleasurable addictions

 

5 // Do you identify with a particular brand or designer label?  Why?

 

I do love Nike because because as an athlete it makes you feel most prepared and confident for your sports. I also like Burberry because of the high-end and classic feel associated with the brand.